92% of consumers trust word of mouth, and 70% trust online reviews.
Source: “How will you change buyers into stakeholders?” EY
ICEAG
2018-09-04T18:48:41+00:00
https://www.iceag.org/testimonials/92-of-consumers-trust-word-of-mouth-and-70-trust-online-reviews/
84% of B2B buyers rate word of mouth the biggest influence on their purchasing decisions
Source: “What is Advocate Marketing?” CustomerAdvocacy.com
ICEAG
2017-05-06T09:11:28+00:00
https://www.iceag.org/testimonials/title/
85% Of Consumers Say They Read Up To 10 Reviews
Source: Search Engine Land
ICEAG
2018-09-04T19:10:26+00:00
https://www.iceag.org/testimonials/85-of-consumers-say-they-read-up-to-10-reviews/
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Source: BrightLocal
ICEAG
2018-09-04T19:09:17+00:00
https://www.iceag.org/testimonials/88-of-consumers-trust-online-reviews-as-much-as-personal-recommendations/
User-generated videos about a brand get 10x more views on YouTube than content created by the brand, and user-generated content-based ads get 4x higher click-through rates.
Source: “38 Mind-Blowing Stats About User Generated Content,” TINT
ICEAG
2018-09-04T18:58:12+00:00
https://www.iceag.org/testimonials/user-generated-videos-about-a-brand-get-10x-more-views-on-youtube-than-content-created-by-the-brand-and-user-generated-content-based-ads-get-4x-higher-click-through-rates/
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