92% of consumers trust word of mouth, and 70% trust online reviews.
Source: “How will you change buyers into stakeholders?” EY
84% of B2B buyers rate word of mouth the biggest influence on their purchasing decisions
Source: “What is Advocate Marketing?” CustomerAdvocacy.com
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
User-generated videos about a brand get 10x more views on YouTube than content created by the brand, and user-generated content-based ads get 4x higher click-through rates.
Source: “38 Mind-Blowing Stats About User Generated Content,” TINT
85% Of Consumers Say They Read Up To 10 Reviews
Source: Search Engine Land